Google posts serve as a way to reach your customers and attract them to act directly on search results. While posts don't rank high on GMB's list of ranking factors, they compensate for increased conversion rates, turning views into customers, both physical and digital. Google posts have been shown to increase the ranking of map packages and offer a way for companies to display messages to search users for free. Google has experimented with making these calls to action, but has seen steady improvements in utilization by companies in multiple industries.
One of the main advantages of Google Publications is their ability to present practical and timely content that can increase engagement with your audience. Like many Google features, (always Google Plus) it's hard to say if Google posts will just disappear someday. For example, if you search for Chinese food from your mobile phone, Google will display local results (nearby Chinese restaurants) that match your intention. Google also states that if your event meets specific criteria, it can be displayed in the “Overview” tab of your GBP profile.
Once your Google Business listing is correct, you should start using your Google Business profile consistently to earn the rewards of organic search results. Google continually updates your business profile information, and most of the time business owners don't even notice it. With GMB Crush, you can find out how often your competitors post and track local rankings on Google. Posts to the Google Business profile usually include a photo or video, a title and description, and a call to action (CTA).
In addition to product, offer, and event posts, Google posts will disappear from the top of your GMB profile after seven days, so it's a good idea to create a Google Post at least once a week. By establishing a consistent content calendar on your GMB profile with Google Posts, your business can reach consumers and convert them at a much faster pace. The truth is that if marketers aren't getting the most out of Google my business and its Knowledge Panel, brands are missing out on a full range of ROI and traffic. So, the next time someone searches for your brand name on their computer, the content will appear on the Google My Business listing along with the search results (both Google and Google Maps).
Although Google posts originally appeared more prominently in the company profile, they have since fallen to a lower position, reducing their overall effectiveness. Because Google is the main search engine that helps you find exactly what you are looking for, it has become necessary for local businesses to present and display their products and services there. But there are additional benefits that show that Google Post can and will improve CTR, engagement and your overall brand if used effectively, which will generate more LEADS for your local business. Either way, Google gives readers the option to share posts that translate into more possibilities for your content to reach more people, and that's always good.