Advertising on Google Maps is a powerful way to attract nearby customers. If you have a local business, Maps ads make it easy for people to access your location. First of all, the navigation application is not only one of its kind, but it is also mobile. This means that by advertising on Google Maps, you reach people on the move, no matter where they are.
Google Maps has more than 1 billion users and is actively used every day near you. If you have a local store, this is a dynamic advertising zone that you should not miss. For Google Maps searches, Google will display a maximum of two ads with a purple label at the top of the search results. Businesses can pay to have their websites appear at the top of or near relevant search results and send people to Google Maps for a route to the business.
Google announced the following features of the new Maps ads and has since made them the hallmark of its localized advertising program. If you or your customers don't dominate Google My Business, Promoted Pins may seem daunting at first. If you own a local business, then having a Google My Business profile is essential to take advantage of this Google Maps traffic. In the coming weeks and months, Google will unveil several new ad formats and Maps features that are designed to drive more foot traffic to your physical location.
Since most people who see the ads search on their mobile phones, Google encourages users to engage with the ads using the tap-to-call and tap-to-tap buttons for directions. Google Maps Ads is very effective in reaching consumers who are more likely to visit and buy from your business due to its localized nature. In a smart campaign based on a Google My Business account, creating ads and targeting are easy and fast. Whenever someone searches for a business type, nearby businesses with a business profile (the phrase Google uses to refer to business listings) that are relevant to that category will appear at the top of the SERP (although still below any PPC-sponsored ad).
Before you can run your ads on Maps, you must create a listing for your business on Google and officially verify it. If you already have an active Google Ads account, you'll need to have search ads running, as the Google location extension requires it. It doesn't matter if you're a business owner or an agency, I hope you've learned everything you need to know about Google Maps advertising and how to set up campaigns correctly. After all, you don't have to spend a dime to add your business to Google Maps, and in the modern era, people can stand in front of your office or store and not know it's there because they're glued to their phones.
With so many people using Google Maps to find directions, landmarks, and directions, it was only a matter of time before Google's map ad types were introduced. Google Maps alone points the way to companies that people are looking for, but the app's ability to point users to purple pins out of their search (as explained in the previous section) generates traffic that they were looking for and possibly finding an unrelated business.