Advertising on Google Maps is a powerful way to reach out to nearby customers. It is the perfect platform for local businesses to make their presence known and attract potential customers. With over 1 billion users actively using the navigation application every day, it is a dynamic advertising zone that should not be missed. Google Maps Ads are very effective in reaching consumers who are more likely to visit and buy from your business due to its localized nature.
To take advantage of this, businesses must have a Google My Business profile. This will enable them to appear at the top of or near relevant search results and send people to Google Maps for a route to the business. Google has made several new ad formats and Maps features available that are designed to drive more foot traffic to physical locations. These include Promoted Pins, tap-to-call and tap-to-tap buttons for directions, and more.
To get started with Google Maps Ads, businesses must create a listing for their business on Google and officially verify it. Additionally, they must have search ads running as the Google location extension requires it. Google Maps is an invaluable tool for businesses looking to attract nearby customers. It is easy to set up campaigns correctly and does not require any money to add your business to Google Maps.
With so many people using Google Maps to find directions, landmarks, and directions, it is essential for businesses to take advantage of this powerful advertising platform.