Tracking the performance of your business profile in the search is essential to identify any negative or positive trends that are affecting your franchise or small business. Reports are the most effective way to show changes over time on your Google My Business page. There are different ways to create reports, from using your own tab or external tools to generate personalized reports with the main Google My Business statistics. Once you have connected your Google My Business profile to this platform, you can download your report and add Google My Business data to it.
This way, you can share your local SEO results in a clear and concise PDF file with your client or team. To find out how many users are coming to your website from Google My Business, and what they do after they land on your website, you can use this method to get a snapshot of the main data related to your ad instead of seeing it in a report. Creating and maintaining a Google My Business page is a great way to improve your local search ranking and attract new customers. After implementing it on your GMB page, you can track the traffic of users who came from Google My Business to your website.
In the Google My Business dashboard, you can see customer actions, such as how many people visited your website or called you. It is important to understand why tracking and reporting on Google My Business is so important for your business and what performance metrics you should track and report. If you want your target audience in your area to find your business online, you must use Google My Business.