A Google My Business account is the only way to manage your business profile and ensure that your company is visible online. It's free, but all businesses should consider it a necessity. Even if your business is an online-only business and you don't have a physical store, you should still create a Google My Business page. You can also find and edit your business information directly in Google Search.
A new bar will appear with your company information available for editing. This information is based on the location of the user that Google determines “based on their past activity”. The mini control panel gives you direct access to perform key actions, such as editing your company information, creating posts to inform customers about special events, promotions and products, as well as creating an ad to promote your business. If you need additional guidance, you can schedule one-on-one meetings with a Google Advisor specially trained to provide recommendations for your business profile and more. If this is your first time using Google My Business, you'll need to set up your profile on the Google My Business website.
Verification allows Google to confirm that you are the rightful owner of the company, so that you have permission to manage your company profile. With Google My Business, you'll have the chance to be featured in Google's 3 locales package, which will help you with local SEO. Additionally, remember that creating a Google My Business account doesn't automatically give you access to your business profile. You can also add attributes to show that your business identifies as black-owned, women-owned, veteran-owned, and LGBTQ+ friendly so people can learn more about your business. After that, your business information will appear in the search results and you can add and edit details directly in Search and Maps (see below).
Even if your company doesn't have an office or store, being listed on Google My Business will provide a tangible increase in customers. The Google My Business app may have disappeared, but setting up and constantly updating your Google My Business profile is still as important (and simple) as ever. This is the online environment in which companies must compete now, so make sure that your business takes advantage of the way people search online and doesn't let this hinder your ability to attract new customers. If this is a service-area business or if the business delivers items to customers at home, select “Yes” in the next step.