Google Business Profile is a free business listing from Google. It allows you to provide details and photos of your company, including your location, services and products. If you have special schedules for holidays or even on a one-off basis, make sure they're reflected in your Google Business profile. You can also find your ad and edit it directly in Google Search; you'll see a new bar with your company information available for editing.
Use Hootsuite to communicate with your customers through your Google Business profile and all your other social channels. This is a direct way to show Google how well you are doing in the industry, which, if your keywords work well for you, should be very useful for lead generation. There are special features available for Google business accounts, depending on the category you choose. However, if it's a secondary platform, it's important to uncheck it so that your typical website can remain the PRIMARY WEBSITE that Google uses to help people find you.
To benefit from appearing in Google Maps featured results, you can improve several factors. Whenever you update your contact information, hours of operation or location, your google my business website updates automatically for you. Profiles with more details completed rank better in search results and allow Google to provide users with the most relevant results. Create your profile at no cost and you can manage your business from Google Search and Maps to start reaching more customers.
If you can't link the Google My Business website to your regular website, it seems to me that they would conflict with each other when someone is searching for your website. This information is only used to verify your business and isn't displayed on your Google Business profile or shared with the public. A Google Business profile helps ensure that people find your business when they search for products and services like yours in their local area. Your Google My Business profile allows you to control and update your contact information, business hours, and other essential details as needed.
When you respond to a review, your response appears below the customer review in Google Search and in Maps labeled Owner Response. Many companies think that if they don't have a physical store or an office, they can't appear on Google.