Google doesn't offer SEO services, but you can use Google Ads (formerly Adwords) and SEO to get traffic from the search engine. It's important to understand how to incorporate them into your marketing strategy. The benefits of Google Ads include reaching the top of a search, usually the top 3 are possible for certain keywords. SEO, on the other hand, is mainly focused on optimization for Google, since most searches are performed on it.
Advertisers can use Google Ads to position their ads on Google search results pages, Google products (YouTube, Gmail, etc.), and on thousands of other websites participating in the AdWords program as publishers (i.e. Google Adsense). A PPC ad solution like Google Ads doesn't have the same results as SEO and won't improve your organic search rankings. You can choose specific sites to serve display ads or choose the types of people you want to reach and let Google Ads create a list for you. It's also important to be aware of trends in your industry and segment them accordingly.
Understanding (and segmenting) these trends will allow you to better understand how search engines (and Google) respond to your PPC campaigns. Then, use Google Trends to see what types of phrases people are using about your product or industry in those places and if those phrases are increasing or decreasing in popularity. Google wants to maintain its reputation as a fair search engine, listing the results of a search based on how much they match the given search term. If you include too many search terms that don't seem to be connected in any way, Google will mark your website as misleading and choose to ignore it altogether, meaning it won't show up in searches (even if your intentions aren't deceptive and really honest).In conclusion, using both SEO and Google Ads can help you get the visibility you want for important keywords, even before you have the site's reputation and SEO rankings needed to see the results of your organic efforts. This is a very informative post to understand the difference between SEO & Google Adwords and its impact on the marketing platform.