Google doesn't offer SEO services. Remember, Google is a search engine and has created its own algorithm for ranking websites. If Google offered SEO services, you would basically pay to be at the top of search results considering that they would know exactly what to do on your website to get there. You can use Google Ads (formerly Adwords) and SEO to get traffic from Google.
Learn how to incorporate them into your marketing strategy. The benefits of Google Ads include reaching the top of a search, usually the top 3 are possible for certain keywords. SEO, in this case, is mainly focused on optimization for Google, since most searches are performed on it. It is true that Google Adwords ads are shown above search results (currently Google can show up to 4 ads), but even so the top organic positions are very important.
Just as you turn to your favorite search engines, such as Google or Bing, to search for a new marketing acronym or where to get a good pizza, so do your consumers. You'll have to pay for each of the visits you get from Adwords, but if your campaigns are profitable, you can justify investing in PPC and meet your business goals. If you include too many search terms that don't seem to be connected in any way, Google will mark your website as misleading and choose to ignore it altogether, meaning it won't show up in searches (even if your intentions aren't deceptive and really honest). Understanding (and segmenting) these trends will allow you to better understand how search engines (and Google) respond to your PPC campaigns.
So Google Ads can help you get the visibility you want for important keywords, even before you have the site's reputation and SEO rankings needed to see the results of your organic efforts. Advertisers can use this platform to position their ads on google search results pages, Google products (YouTube, Gmail, etc.), and on thousands of other websites participating in the AdWords program as publishers (i.e. Google Adsense). A PPC ad solution like Google Ads doesn't have the same results as SEO and won't improve your organic search rankings.
You can choose specific sites to serve display ads or choose the types of people you want to reach and let Google Ads create a list for you. I found some really good Google Shopping companies that could help a lot with Google ads, but SEO is a different story. Then, use Google Trends to see what types of phrases people are using about your product or industry in those places and if those phrases are increasing or decreasing in popularity. This is a very informative post to understand the difference between SEO %26 Google Adwords and its impact on the marketing platform.
Google wants to maintain its reputation as a fair search engine, listing the results of a search based on how much they match the given search term.