When it comes to appearing in organic search results, there is no cost associated with Google. Making changes to improve your website's SEO can have a long-term impact on your search rankings. The answer to the question of whether Google charges for SEO services is a simple one: no, they do not. Google is a search engine and has created its own algorithm for ranking websites.
If Google did offer SEO services, it would be like paying to be at the top of search results since they would know exactly what to do on your website to get there. This would defeat the purpose of Google's efforts to create a proprietary algorithm. While you can't pay to appear in organic search results, you can pay for advertising in the “Ads” section of search results. The one-word answer to the question “How much does it cost to have your website on Google?” is nothing.
When someone types a Google search related to your brand, product or service, you want it to appear. To achieve this, you may need to hire an agency that specializes in SEO and can troubleshoot technical issues, optimize analytical tools, and resolve any sanctions from Google. It's essential that your site includes the right keywords; otherwise, it won't appear in Google searches and you'll miss out on valuable traffic. The true costs of ranking on Google depend on how much help you need.
If you require assistance with technical issues, problem-solving with Google penalties, or other services, you will need to pay more. Linking is another important factor when it comes to SEO; this involves getting other websites to link to your site, which generates referral traffic and tells Google that your site is noteworthy (which will result in a higher ranking). The cost of SEO services also depends on where your supplier is located; if they are based in a big city, you're likely to pay more than if they are based overseas. However, this is due to overheads rather than location equating to better service.
With updates such as BERT (Bidirectional Encoder Representations from Transformers), Google now uses additional factors to determine ranking positions and better understand the search context using natural language processing. If you're looking for help with SEO, don't put your trust in an unscrupulous company that could ruin your ranking and earn you Google penalties. Instead, I recommend sending them a link to this post where I will continually add my ideas and views on the true costs of ranking on Google.