There is no cost to appear in organic search results like Google's, and making changes to improve your website's SEO can have a big impact on your search rankings over time. There is a quick, simple and easy answer to this question. Google doesn't offer SEO services. Remember, Google is a search engine and has created its own algorithm for ranking websites.
If Google offered SEO services, you would basically pay to be at the top of search results considering that they would know exactly what to do on your website to get there. This would defeat the purpose of Google working so hard to create a proprietary algorithm. As one of the most profitable companies in the world, Google will, of course, allow you to pay them for advertising. While you can't pay to appear in organic search results, you can pay to be in the “Ads” section of search results, see below.
I'll start with the one-word answer to the question: “How much does it cost to have your website on Google? When someone types a Google search related to your brand, product or service, you want it to appear. A high-level agency can be tasked with troubleshooting technical SEO issues, optimizing its analytical tools, or resolving the impact of Google's sanctions. It's critical that your site includes the right keywords if not, they won't appear in Google searches and you'll lose valuable traffic. We will keep coming back to this post and I promise to add more information about the true costs of ranking on Google.
I think it really changes one's perspective when they understand how Google works and how difficult and expensive it can be to “put your website on Google. Don't put your SEO in the hands of an unscrupulous company that could ruin your ranking and earn you Google penalties. The more help you need (troubleshoot technical issues, solve problems with Google penalties), the more you'll have to pay. Linking is when you get other websites to link to your site, which generates referral traffic and tells Google that your site is noteworthy (so you'll get a higher ranking).
If your supplier is located in a big city, you're likely to charge higher prices than a local overseas business, but that's because overheads, not because luxurious locations equate to better service. Well, Google now uses additional factors to determine ranking positions, with updates such as BERT (Bidirectional Encoder Representations from Transformers, just in case you care) that use natural language processing to better understand the search context. I will simply send them a link to come here to this post where I will continually add my ideas and views on the true costs of ranking on Google.