Yes, yes, at least locally. It can help in several ways. A verified and optimized Google My Business profile not only has a better chance of being in the local 3 pack, putting your presence at the top of search results, but it can also indirectly help your website rank. If your customers are looking for your local business online, you must have your digital presence ready.
With Google My Business, you can position important business information in the eyes of potential customers. It helps with local SEO and offers the opportunity to interact with your customers more often. On top of everything, it's a free and valuable tool for managing interactions with your customers and presenting them with key business updates. GMB publications can bring marketing benefits to your business on many levels.
It can certainly help increase your local SEO and voice search presence. However, this unique marketing strategy requires a slightly different approach. You'll need to create short, crisp, and clear GMB posts more often than ever before. The Google My Business listing shows users where and how to visit your business.
A Google business profile also improves your local SEO. In particular, an ad for a local business is more likely to appear when people search for a nearby company using Google Maps. The positive effects are many, but include better placement in Google Maps results, higher ranking in local search engine results, and greater credibility in the eyes of Google and customers. Although there are several GMB tools, none of them offer what you need for a proper Google My Business audit.
Google specifically says that “companies with complete and accurate information are easier to find with the right searches. With Google My Business GMB Crush, you can easily analyze your competitors' total post count and publication frequency within 90 days. Optimizing your Google My Business listing for a higher ranking is great, but knowing if the changes you made were effective or not is even better. When you sign in to your Google My Business dashboard, you can see firsthand how your posts are performing.
Post to your business profile as an effective way to communicate with your current and potential customers. If you don't fill it out, Google gives others, like your competitors, the option to fill it out for you. One of the most powerful ways to capture users' attention is to create Google My Business publications. And by taking advantage of additional features (such as Google Business profile posts), you can increase the likelihood that your business will rank high in local search results.
In addition, customers are more likely to buy from companies they can easily contact, so with the information you share, it will be easier for them to call you to ask you a question or file a complaint. Google will use information such as alternative text, titles, captions, and geotagging included in photos to determine the location of your business. Verified business locations are “more likely to appear in local search results for Google products, such as Maps and Search.