Yes, yes, at least locally. It can help in several ways. A verified and optimized Google My Business profile not only has a better chance of being in the local 3 pack, putting your presence at the top of search results, but it can also indirectly help your website rank. GMB publications can bring marketing benefits to your business on many levels.
It can certainly help increase your local SEO and voice search presence. However, this unique marketing strategy requires a slightly different approach. You'll need to create short, crisp, and clear GMB posts more often than ever before. This is where Google Posts, one of the strongest features of Google My Business (GMB), comes into play.
By incorporating Google Posts into your local SEO strategy, your brand can connect and drive consumers ready to buy from your business. Although we strongly recommend using Google's publishing feature, it should be considered a way to increase conversions and send a message to potential customers. It should not be seen as a way to increase the ranking of specific keywords on Google. According to our test, adding Google posts to Google My Business (GMB) listings did not have a measurable impact on local package rankings.
To do this, it places the company at the top of search engine results pages when customers search in that area or geographic location. However, OneUp allows you to schedule Google posts for the future, set them to repeat automatically, and publish to multiple locations at once. Google posts are very useful not only to communicate with your customers or update them on what's new, but also to improve your local SEO. These are simple tips to follow, but they will help keep your Google My Business listing relevant during a difficult time.
Not only is your GMB profile easily visible to potential customers when they search on Google, but google my business is also a key driver of Google's local ranking. In addition, Google recently moved posts from the top of the Google My Business profile to the bottom, so they don't stand out as much as they did a few months ago. The goal is for your Google My Business listing to buy the desired search term in the area in the Google Map package. One of the most common questions I get asked in relation to Google posts is whether they impact a company's position in the local package.
However, the exact way Google determines which companies to display in a local search is unknown, and it can be quite difficult to rank in a certain area. In addition, by making it easy to visit your physical store, your Google My Business page allows customers to see your products in person before buying them easily. So try to find ideas for your Google My Business offer posts that showcase your products and services without giving them away. The biggest advantage of a GMB profile is that it gives you maximum visibility on all Google platforms (from search results to Google Maps).
Joy also talks about a church that goes from fifth place to third place on Google just by using Google My Business publications.