Yes, posting on Google My Business can help with SEO, particularly locally. A verified and optimized Google My Business profile has a better chance of appearing in the local 3 pack, which puts your presence at the top of search results. Additionally, it can indirectly help your website rank. GMB publications can bring marketing benefits to your business on many levels.
Google Posts, one of the strongest features of Google My Business (GMB), is a great way to increase your local SEO and voice search presence. To make the most of this unique marketing strategy, you'll need to create short, crisp, and clear GMB posts more often than ever before. However, it should be noted that adding Google posts to Google My Business (GMB) listings does not have a measurable impact on local package rankings. Google My Business is a key driver of Google's local ranking and can place your company at the top of search engine results pages when customers search in that area or geographic location.
OneUp allows you to schedule Google posts for the future, set them to repeat automatically, and publish to multiple locations at once. These posts are very useful not only to communicate with your customers or update them on what's new, but also to improve your local SEO. To make the most of your GMB profile, try to find ideas for your Google My Business offer posts that showcase your products and services without giving them away. This will make it easy for potential customers to visit your physical store and see your products in person before buying them easily.
Additionally, by making sure your GMB profile is easily visible when customers search on Google, you can maximize visibility on all Google platforms (from search results to Google Maps). Joy talks about a church that went from fifth place to third place on Google just by using Google My Business publications. This is an example of how powerful GMB posts can be when it comes to improving local SEO. In conclusion, posting on Google My Business can help with SEO, particularly locally.
It can increase visibility on all Google platforms and drive consumers ready to buy from your business. However, it should be seen as a way to increase conversions and send a message to potential customers rather than as a way to increase the ranking of specific keywords on Google.