Google analytics and Google My Business

While Google My Business Insights and Google analytics are both important metrics, they each measure different things. While Google My Business Insights and Google Analytics are both important metrics, they each measure different things.

Google analytics and Google My Business

While Google My Business Insights and Google analytics are both important metrics, they each measure different things. While Google My Business Insights and Google Analytics are both important metrics, they each measure different things. If a customer is already looking for service professionals in their area, and are checking out the Google Maps listing, they're much closer to making a purchasing decision than they would be while scrolling through your blogs. While Google My Business Insights and Google Analytics are both important metrics, they each measure different things.

You can view the data in Analytics in a number of ways – you could view by page url and you would see the UTM parameters in the URLs. While Google My Business Insights and Google Analytics are both important metrics, they each measure different things. Google Analytics reports the amount of activity on your website including traffic sources, number of visitors, bounce rates, average session durations, sessions by channel, page views, goal completions, customized events and actions and more.

Is Google Analytics and Google My Business the same?

Business owners should be made aware of these differences to better understand how each metric impacts their overall local marketing goals. Between Google Plus and Google my Business, marketers may not realize that the services differ in value depending on the company that uses them. If, and only if, you have Google Analytics installed on your site, a record for the page view will be sent to Google Analytics for storage. One last way to differentiate the two services is what comes up when you type in your business name on Google.

Google My Business is particularly important for any business that relies on walk-in customers or is a 'destination store' (such as an art gallery, car dealership etc).

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