Ensuring that the information in your Google My Business profile is up to date is now more important than ever. Ensuring that the information in your Google My Business profile is up to date is now more important than ever. We have also observed success for businesses appearing in the “Near Me searches by using Google Posts within their Google My Business profile that include location intent. Ensuring that the information in your Google My Business profile is up to date is now more important than ever.
For a business looking to capitalise on this trend, appearing within the “Near Me searches is highly beneficial. Many businesses simply focus on ensuring their Google My Business profile has accurate up to date information, and while accurate information is definitely important, so are images. With the Google search engine clearly favouring companies with a Google My Business presence, it is integral for direct searches to maintain your Google listing.
Does Google My Business have analytics?
While Google was already the leading search engine, it still lacked the ability to analyze user intent. Millions of businesses have little or no interest in what happens to there traffic or where it came from and where it goes. So today I’m going to show you the easiest way to add Google My Business into your Google Analytics. Just with a relatively simple UTM link code, this will give you a reasonable depth of insight into your Google My Business traffic.
With a new emphasis on local search, Google is able to deliver tailored search results based on your location.
Leave Reply