Google Maps is a powerful tool for businesses to reach potential customers. With over 1.5 billion destinations searched each year, it's no wonder why businesses are turning to Google Maps to increase their visibility and attract new customers. To get started, you'll need to set up or update your business profile. This will help you target potential customers in the right location and bid by location.
Once your profile is set up, you can start optimizing your ads with the right keywords. Google recommends using between 5 and 20 keywords per ad group. Next, you'll want to customize your ads with extensions. This will allow you to add additional information such as contact details, product information, and more. You can also take advantage of Promoted Pins, which will help generate foot traffic to your business.
To do this, create a list of keywords that target your ideal customers and match what they're looking for when they're close to your location. Once you've verified your business on Google, create a Google Ads account if you don't already have one. This will help you communicate better with potential customers and provide them with all the necessary information as soon as they search something relevant to your business. Google Maps ads follow the same format as PPC advertising on other search engines with sponsored or paid ads appearing at the top before organic suggestions. When targeting keywords with Google Maps Ads, prioritize both keywords that relate to your business and specific parts of your area. Having your business on Google Maps will increase your online presence and attract new customers. The advantage of running ads on Google Maps is that in addition to showing data about your location and how people can get there, you can also tell them how to contact you by phone and provide other basic contact details. Google Maps has transformed the way people move, making it easier than ever for businesses to reach potential customers.
If done correctly, a Google Maps campaign can generate visitors in a physical location and help you track results more easily.