Learn more, set up or update your business profile. If you don't have an ad yet, set up your business profile. Use location targeting and bid by location. People around the world use Google Maps to search and navigate more than 1.5 billion destinations each year, including nearby businesses.
A recent survey found that it is 6 times more popular than other browsing apps. In addition, 28% of those searches end a real purchase. Use a combination of general and specific keywords. Google recommends using between 5 and 20 keywords per ad group.
Look for the “Extensions” section in Google Ads. The process itself is very simple, so you don't need to make any real effort. Here is Google's official documentation on extensions. Here you can customize all your ads.
This last step isn't mandatory, but it's smart to make the most of promoted Pins that will hopefully generate business. Create (or add, if one already exists) a list of keywords that not only targets your ideal customers, but also matches what those customers are looking for when they are close to your location. Don't be shy, but don't overdo it, about five or 20 keywords will help you find pins and, in turn, generate foot traffic to the business. Doing so will help you communicate better with potential customers and provide them with all the necessary information as soon as they Google something relevant to your business.
Now that you've verified your business on Google, create a Google Ads account (if you don't already have one). When you view a search result on a mobile device for a business in your area on Google Maps, the nearest businesses will be displayed based on your physical location and their ratings. Publish your products on Google platforms while maintaining Shopify as your back office for managing orders and inventory online and in-store. If Google my business isn't set up, do it right away, even if your customer chooses not to use Promoted Pins.
It follows the same format as PPC advertising on Google and other search engines with sponsored or paid ads, which appear at the top before organic suggestions. This is a more detailed explanation of each local search ad and where they can be found in the Google Maps app. Google Maps analyzes a person's search history, purchase history, and the places they've been (and not just the promoted company itself) to make recommendations. Adding Promoted Pins to your paid marketing strategy isn't difficult, especially if you're using other parts of the Google ecosystem.
Google Maps ads are a great tool to improve the visibility of your website, because they put your brand before potential customers looking for companies like yours on Google. Google Maps has transformed the way people move, almost as much as cars and planes did a century ago. When targeting keywords with Google Maps Ads, you'll want to prioritize both keywords that relate to your business and specific parts of your area. If it works, a Google Maps campaign generates visitors in a physical location, and this is more difficult to track.
Having them on Google Maps will increase your online presence and will surely attract new customers to your doorstep. The advantage of running ads on Google Maps is that, in addition to showing data about your location and how people can get there, you can also tell them how to contact you by phone and provide them with other basic contact details. In this case, we want to add a location extension that will allow you to link your Google My Business profile.