SEO is what connects your company with most of your customers. Today, 93% of customer interactions begin with a simple search engine query, often with no specific brand name in mind. Keep in mind that most SEO professionals also charge a monthly retention. According to an article in Business 2 Community, about 75% of all search engine optimization professionals charge a monthly advance.
Just think about the power that fantastic content can have on your website. According to WordStream, “Compared to traditional marketing programs, content marketing costs 62% less and generates approximately three times the volume of leads. For example, technical SEO work (keyword research, title tag rewriting, technical corrections) had an average ROI of 117%, while content-based SEO had an ROI of 748%. That's why most business owners will be more than willing to pay a monthly advance for a quality SEO service.
Before setting a price, an SEO agency will analyze your existing brand awareness and visibility in organic search, business objectives and target audience. As SEO expands to include other areas, such as content marketing, conversion analysis, social media optimization, and other areas of digital marketing, it has become more advantageous for companies to invest in full-service SEO solutions. For example, a company that sees thousands of searches for its services a month will have to spend more on SEO packages. In addition, companies that provide services in an area where many similar companies will need to spend more to outperform others.
If your business has the potential to expand into new regions or markets, definitely consider a small business SEO package to get started. Small-scale SEO is designed for small businesses that serve a limited area and only need to target customers within a certain mileage range. To receive an accurate SEO price estimate from a marketer or agency, you'll first need to provide information about your business. SEO is not a quick solution that can optimize your business for growth in the blink of an eye, despite what many “gurus” say.
Many SEO companies write content and buy it on industry-relevant websites in an attempt to get links to their site. When a company decides to hire an SEO company, it is often done to fill a gap in their skills or business experience. Again, these prices are determined by the SEO pricing factors mentioned above and may vary for each business and type of project. While some of this research can be done in-house, small businesses will find it very laborious, but SEO professionals can help with this, along with the other elements of SEO.
However, this alone will not increase your search ranking, as it is simply the necessary information that Google uses for geographic search results. With around 5.6 billion Google searches every day, and most people stop on the first page of results, it's worth investing in an SEO campaign to improve your website's ranking and grow your business. Small business SEO is a perfect match for you if you already have a website and it's getting SOME traffic, but not enough to generate regular leads. Due to the complex nature of SEO and what needs to be done to get the best results, it often makes sense for a company to partner with an SEO agency on a month-to-month basis.