Creating a business profile on Google is completely free. With it, you can provide customers with all the details they need to do business with you, such as your location, services, products, contact information, business hours, and more. You can also add photos to your profile to make it more engaging. To gain control of your listing, you must claim your business through a Google My Business (GMB) account.
This is also free and easy to do. Google My Business is a great tool for local businesses to increase their online presence and reach more customers. It allows you to customize your profile and add useful information such as business hours, driving directions, and more. You can also access your Google+ account from the GMB dashboard.
It's important that the information about your business that is displayed when people search on Google is accurate and complete. To ensure this, you can update your own information directly in the SERP. Additionally, you can create listings in popular directories such as Yelp, Angie's List, TripAdvisor, etc., which will indirectly advertise your business for free on Google. If you want to make the most of your Google My Business profile and get the best results from it, it's highly recommended to work with an expert who can choose the right settings and prepare you for successful Google Ads campaigns. By following these steps, you can make sure that your Google My Business profile is optimized and ready to help you reach more customers.