Improving your keyword rankings on Google requires a holistic approach. To get the best results, you need to measure your ranking, optimize for both users and search engines, stay on top of algorithm updates, and use On-Page SEO. Measuring your ranking is essential to understanding how well your website is performing. One of the most important metrics is Larger Contentful Paint (LCP), which measures load performance from the user's perspective.
A good LCP should not take more than 2.5 seconds. Google uses a series of algorithms and machine learning programs to provide users with the most useful information. The weight applied to each factor varies depending on the nature of the query; for example, the freshness of the content plays a greater role in responding to queries on current news topics than on dictionary definitions. If you have multiple pages related to the same set of keywords, it's best to combine them into one authoritative page.
This will help Google determine which page is relevant and rank it higher. Additionally, content is more influential on engine rankings than page URL, title, and headings. To improve your ranking, use your key phrase several times throughout the page, link to relevant sources and additional information, and use Google Analytics reports to measure how well your organic traffic is converting. Google now uses artificial intelligence and a sophisticated neural network to understand language and generate results.
To increase the odds that a page will rank, add an internal link to that page every time you mention it. Schema markup can also be used as additional “tags” in information that tell Google what your content means. It's also important to note that Google takes into account what other people say about you when determining rankings. Using video, both on YouTube and embedded on your page, can generate more traffic from multiple directions.