Google My Business is a great tool for businesses to increase their visibility and attract more customers. It provides a range of features that can help businesses to stand out from the competition and reach their target audience. The most basic feature of Google My Business is the ability to list your business address, phone number, and hours. This allows potential customers to easily find your business and contact you.
You can also use Google Publications to create posts about your business, with up to 300 words per post. This is a great way to showcase the personality of your business and attract more customers. Google My Business also provides analytics features such as My Business Insights. This allows you to track how many people have viewed your profile, how they got there, and what actions they took after reviewing your information.
This data can be invaluable in understanding how customers interact with your business. Another important feature of Google My Business is the ability to upload photos. Photos can help demonstrate the legitimacy of your business and give potential customers an idea of what they can expect from you. You should also make sure to include service-related keywords in your profile so that it appears in local search results.
Google My Business also offers a “Book an Appointment” button, which allows customers to easily book an appointment with you. This is a great way to make it easier for customers to contact you and increase leads. Additionally, there are special features available depending on the category you choose for your business. Finally, Google My Business allows you to monitor and update your contact information, business hours, and other essential details as needed.
This ensures that customers always have access to the most up-to-date information about your business.