GMB or google my business is essentially the most critical part of your local SEO strategy. Make the Most of Social Listening. Listen to the world's most downloaded B2B sales podcast Local search and mobile search go hand in hand (61% of all Google searches are done on mobile devices). You never know when Google will introduce new features to its SERP for local searches, but you can count on these changes to come.
That's why it's essential to always be aware of local SEO. By implementing these 10 actionable elements, you'll ensure that your business not only takes advantage of lucrative local searches, but also has a solid foundation when new SEO features are introduced. And if you don't have the bandwidth to make these adjustments, you can try a local SEO audit or find a small business SEO service provider. This publication covers six tools that businesses with a physical location can use to offer more of their services and transactions online, in the wake of COVID-19 and rapid changes to consumer behavior online.
Local SEO is very different from an average SEO campaign, and local search results are changing more rapidly than any other. The graph above shows a breakdown of the weighting of various ranking factors within local SEO campaigns. One of the things to keep in mind here is that while there are some slightly different factors compared to the usual SEO campaign (i.e. Signals and My Business Signals), links and on-page SEO factors continue to play an important role.
The only difference is that the type of links you want to focus on will be very different. I'm going to explain some of the techniques you can implement to get results from your local SEO campaigns. Link building within local SEO campaigns is incredibly important and is also something that is often overlooked. Compared to standard SEO campaigns, local SEO depends much more on links from other local websites that are truly relevant to your business.
It's less about getting links from high-authority websites (although obviously that helps) and more about getting links from local websites that talk about things similar to what you do. First of all, not all companies need local SEO. Only companies that provide services in a specific geographic location (or several) should rank in the local search for the key terms that potential customers are looking for in their area. For example, when you type Best Pizza Sacramento on Google, you'll notice that The Flying Goat, a pizza place based in Spokane, WA, doesn't appear in local search results.
Instead, Google will direct you to a restaurant like Roma 2 Pizzeria, located in Sacramento, CA. This is known as a local search result because the Roma 2 Pizzeria website is optimized for Sacramento-based Google searches. On the other hand, The Flying Goat website is optimized for Spokane-based Google searches. This kind of online visibility will work wonders for your business.
Even better, 28% of these searches result in purchases. If your company's website can be at the top of Google's local rankings, your customer base and revenue will increase. We've had a lot of run-ins with Google My Business (GMB), so if you hit your head against a brick wall, you're not alone. However, claiming your company listing and completing the content for it is essential for your local SEO listing, especially for your Google Local Pack and SERP results.
Don't be discouraged if your company's category isn't on the list, although there are more than 2000 categories, they have some weird ones, so do your best to find the one that best suits your business. Use top keywords and LSI whenever you can as you fill in your content, as this represents almost 20% of your chances of getting into the local package. This post explains why you should update your Google business listing, when to make these updates, and the steps to make common edits and changes, such as hours, phone number, categories, and attributes. If Google can verify that your business is authentic, the search engine could reward your company with a coveted sidebar space in Google's local search.
She is also the founder of the Work From Home Playbook, a series of online courses that guide aspiring entrepreneurial mothers through the steps of starting a virtual business. This is not surprising, since you need a Google Business profile to have any chance of ranking in the map package. Therefore, it is clear that a complete and optimized Company Profile is essential if you want to attract more business. Local directory listings and creating citations are a great way to optimize your website for local SEO.
It may take a little time, but there are different tools (if you're willing to pay for them) that can help make this a little less overwhelming. In this post, we'll teach you what local SEO is, why it's important, how Google's algorithm works and how to improve your company's local ranking. Since Google generally sets precedent for more authoritative sites, creating links is a great way to improve local search rankings. In total, 36% of SEOs believe that their Google Business profile is the most important ranking factor for the map package.
Google takes into account many different local search ranking signals when determining how to rank a website in the MapPack. In this case, it is important that your company's name, address, phone number, and website URL (NAPW) are consistent across all directories. To help you optimize your business for local SEO, we've created a comprehensive guide, which will cover local SEO tips and tools. If you are a company with no different products or services, but you have multiple locations, simply use a location-based copy for each page.