Optimizing Your Google My Business Profile

Learn how to optimize your Google My Business profile for better visibility on search engines like Google Search & Maps! Get tips on how to add keywords & images.

Optimizing Your Google My Business Profile

Google My Business has made it easier for your next potential customers to find out what services you offer with your ad. A new service role allows you to add a category and the service you provide within that category, as well as a description of up to 300 words. To get the most out of your Google business profile (formerly known as Google My Business), you have to optimize it. Here are some quick and easy ways to do it.

Google is the most visited website in the world, currently holding more than 92% of the search engine market share. Creating a Google Business profile is an important way to attract new customers to your company through Google Search and Maps. It's a free business listing from Google that allows you to provide details and photos of your company, including your location, services and products. Your Google Business profile information may appear in Google Search, Google Maps and Google Shopping.

It's only available to companies that have contact with customers, such as businesses with a physical location (like a restaurant or store) or businesses that provide services by meeting customers elsewhere (like consultants or plumbers). If you have an online-only business, you'll need to stick to other Google tools, such as Google Ads and Google Analytics. Whether you're looking for foot traffic or web traffic, Google is the best search referrer. A Google Business profile helps ensure that people find your business when they search for products and services like yours in their local area.

Your google my business listing shows users where and how to visit your business. It also improves your local SEO, so the information you share will be placed above third-party sites that might have outdated details. Enter your business phone number and website address so that customers can contact you easily. If you prefer not to be contacted by phone, you don't have to enter a phone number.

Enter your real physical address, not a P. O. Box - this information is only used to verify your business and isn't displayed on your Google Business profile or shared with the public. Enter business hours, messaging preferences, company description and photos.

Make sure to include keywords related to your business in the description - this will improve relevance. Not sure where to start? Try Google Trends or Keyword Planner. You can also use tools like Google Analytics, Hootsuite Insights and social media monitoring tools to discover the terms people use to search for your business - incorporate them naturally into your company description. Don't fill in keywords or use irrelevant words, as this can hurt your search ranking.

Your Google Business profile includes a logo and cover photo - use images consistent with those on your social profiles to make it easier for people to recognize your brand. Add images and videos to show your location, work environment and equipment. The key here is to tell Google visitors “what they do, where are they located and when they can visit” - if your business hours change on holidays or seasons, be sure to keep them up to date. Verified business locations are “more likely to appear in local search results for Google products, such as Maps and Search” - including a verified location also helps improve your score for the distance ranking factor.

The best time to ask for an opinion is after offering a great experience - make it easier by providing a direct link from your profile for customers to review your business. Respond professionally in the voice of your brand if you receive negative reviews - be honest and offer an apology when justified. Be sure to edit your company profile if you change any details like business hours or contact information - nothing bothers customers more than showing up during office hours just to find you closed! You can also create Google My Business posts to share updates, product news, offers and events - there are special features available for businesses depending on the category they choose (if you think yours qualifies but don't see them, you may have chosen the wrong category). You can choose up to 10 categories for your business and add factual attributes like wheelchair accessibility or free Wi-Fi/outdoor seating if applicable - if you sell products, make sure you add an updated inventory too! In addition to appearing on your own profile, this will also appear on Google Shopping (if you have a retail business in the U.

S.). Google provides a free marketing kit with stickers, social media posts and printable posters - there's even an option for creating a personalized video! The link will only work after you set up your company profile.

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