You might not see your ads when you search Google for your company or products because they won't generate conversions. Ultimately, you shouldn't Google your own business because not only will it not be a fair reflection of how often they are displayed, but it can also hurt them by showing them. You're a business owner and you want to know how your digital marketing efforts are paying off. It can be tempting to Google your business to make sure it appears in search results, check its ranking, and view your ads from the consumer's perspective.
If you don't have a professional website or if the absence of your site in Google results prevents customers from finding it, you could risk losing a large number of potential customers. In that case, you're telling Google that the ad is irrelevant to you as a search engine and the search terms you've used. Even if you go the organic route, spending too much time on competing sites while you research can send the wrong message to Google and improve your competitors' rankings. The truth is that ten people in your office could Google your company name and get ten different results based on their location, device, Wi-Fi network, search history, and demographics.
When people plan their entire customer acquisition strategy around SEO, they are very exposed and depend on a single Google entity and are completely at their mercy. But have you considered the negative implications this could have on Google's search results? In all that hard work you've put into SEO? One of the worst effects of searching Google is that it sabotages your online presence by trying to monitor it. But Googling your keywords and assuming that just because a computer shows the company at the top of search results for an arbitrarily chosen query that any other computer will also, is an SEO malpractice that won't produce leads or new business. With tools like Google Analytics, you can see what devices are being used, where your potential customers are looking from, and much more.
Whether it's paid advertising or organic rankings, Google is the best place to promote your products and services. And the unexpected and unannounced changes are as usual for Google, which introduce hundreds of changes to the search ranking algorithm per year. All Google search results are personalized to a certain extent, including those that appear on your own devices. Searching Google won't reveal what factors are affecting your performance, but using SEO management tools will.
Creating a well-developed website will allow you to rank on the first page of Google results when customers specifically search for your business by name.