As a business owner, you may be tempted to Google your company or products to check their ranking and view your ads from the consumer's perspective. However, this is not a good idea for several reasons. Not only will it not be a fair reflection of how often they are displayed, but it can also hurt them by showing them. When you search for your business on Google, the results you get are personalized to a certain extent, including those that appear on your own devices.
This means that ten people in your office could Google your company name and get ten different results based on their location, device, Wi-Fi network, search history, and demographics. Moreover, if you don't have a professional website or if the absence of your site in Google results prevents customers from finding it, you could risk losing a large number of potential customers. Additionally, searching Google won't reveal what factors are affecting your performance, but using SEO management tools will. Google makes hundreds of changes to its search ranking algorithm per year and these changes are often unannounced.
This means that if you plan your entire customer acquisition strategy around SEO, you are very exposed and completely at the mercy of Google. Spending too much time on competing sites while researching can also send the wrong message to Google and improve your competitors' rankings. The best way to promote your products and services is through Google, whether it's paid advertising or organic rankings. Creating a well-developed website will allow you to rank on the first page of Google results when customers specifically search for your business by name.
With tools like Google Analytics, you can see what devices are being used, where your potential customers are looking from, and much more.